MEET HANH: TRADING REPRESENTATIVE, VAN REES VIETNAM
From logistics to trading and commercialization
“I started at Van Rees as a logistics representative. Over time, I had the opportunity to learn more about other aspects of tea production, from harvesting and quality control to bringing tea to market. As I gained experience, I realized how exciting and enjoyable this industry is.
Today, I work in trading and commercialization at Van Rees Vietnam, managing the local tea supply chain. My key responsibilities include sourcing teas from reputable tea producers, ensuring a consistent supply for our other company branches, and negotiating with third-party clients to secure the best tea prices while meeting their requirements.
Tea from Vietnam: great for blending!
Vietnam’s tea cultivation is concentrated in the Northern Midlands and Mountains, where approximately 74% of the country’s tea is grown. Key regions include Thai Nguyen, Ha Giang, and Phu Tho, while smaller portions come from the Central Highlands, North Central, and Central Coast.
Vietnam exports about 150,000 tons of tea annually, with the main harvest season running from April to December and a short, low-yield spring season. The tropical climate and soil conditions contribute to relatively light-colored tea leaves and a light (also called ‘pale’) infusion, but with a good ‘tea’ taste. Because of these neutral characteristics, Vietnamese tea is popular ingredient for creating a good balance in blends with teas from other origins that provide for a full body or deep color. Next to this advantage, the competitive pricing also makes it a popular choice.
Opportunities in the tea industry
In recent years, Vietnam’s tea industry has been growing, with an increase in volumes and value. At the same time, there is also still much more potential to be unlocked. Over 80% of tea acreage is fragmented across smallholder farmers who have very limited access to scientific and technical developments. Additionally, efficiency gaps exist between tea farms and processing factories due to location and capacity challenges.
With the right strategies, better collaboration with and between tea growers and factories, as well as investments in knowledge and skills, I see opportunities for Vietnam’s tea industry to continue to grow. These improvements will have a positive impact on the economy and further strengthen Vietnam’s reputation in the global tea market.
Customer expectations & international guidelines and standards
What I find most interesting about my work is the constant need for personal growth and staying updated with market demands. Customer expectations have evolved significantly, and adapting to these changes brings new challenges every day. I stay informed on international tea sourcing guidelines and engage with different buyers and sourcing partners to keep up with standards and regulations. These challenges keep my work dynamic and engaging.”
